A supermarket like no other arrives in Brighton!

MCS fundraisers have created a supermarket style art installation that aims to encourage more sustainable use and recycling of plastic.

The “TruCost Super M-Art” gives shoppers a very different experience, with shelves stocked solely with discarded plastic items found on UK beaches to draw attention to the pressing issue of plastic pollution, waste and consumption.

The shelves are brimming with water bottles, juice bottles, milk cartons, cleaning products and a massive plastic fragment pick and mix range - all collected from local beaches with the help of Sea Champions and volunteers.

Lou McCurdy and Chloe Hanks, known as the "Dirty Beach artists", set up the installation, and have since been asked to exhibit the supermarket at the National Trust visitor centre at Birling Gap in Eastbourne, at Brighton and Plymouth Universities, and have been invited to New Orleans next year by '5 Gyres' to create a similar exhibition from plastic recovered from the Mississippi River!

Lou said: “It’s been amazing. We have had more visitors to the installation in the first day we opened than any other single day at any other exhibition at ONCA Gallery and people can’t quite make out whether we are a real supermarket until they enter.

With partner Chloe, Lou spent three weeks collecting beach plastic from Birling Gap to Shoreham.

The TruCost Super M-Art at ONCA Gallery, is running between November 16th to December 21st 2013 to highlight the perils of plastics and our throwaway lifestyle.

Sea Champion Hannah Chilton behind "March of the Mermaids" is helping to organise the "Dirty Beach fundraiser" at The Blind Tiger club in Grand Parade, Brighton, on December 17 from 4pm with DJs, stalls and more. Entry is £5, which goes to the MCS.

Visit their website and find them on Facebook for more information.  

What is the "TruCost" of our throw away lifestyle? The “TruCost Super M-Art” art installation encourages more sustainable use and recycling of plastics whilst raising funds for MCS.